SMS and Email Marketing Best Practices #1-How often should I text or email my customers? With a good text and email marketing campaign you can start to grow your business. Here are seven key SMS and email frequency guidelines that will help you engage customers. How often should you text or email your customers? Let’s go over some SMS Marketing best practices. It also may have prevented you from sending texts and emails altogether. For most marketing directors, the fear of over-sending probably prevents you from sending a regular communication. There is a fine line between good marketing and knowing how many text messages are too much. Questions regarding text message and email frequency are some of the most commonly asked questions I get. Drive additional action by including a link to view other specials or products to drive more sales and interest.Want to start emailing customers but are worried about sending too many? Don’t worry, you’re not alone. Make sure they are sent immediately after purchase. SMS/MMS text message receipts can be integrated quickly and inexpensively. There has been a significant increase in the adoption of electronic receipts to save overall costs for retailers. Send holiday messages with valuable content up to a week before an expected action is to be taken to allow them to plan appropriately, such as an upcoming sale, in-store events, or even holiday recipes. Send text messages including specific event information to assist attendees with planning and logistics. Send out a couple of reminders spaced out including on the actual date and links to increase RSVPs and attendance. Thursdays are popular dates to send text messages with strong response rates and Fridays between 2 p.m. local time to catch those who are making lunch plans and even add an offer to incentivize the visit instead of treating it as a plain advertisement.
Trying to drive people into your establishment during lunch hours? Send out your blast at 11:30 a.m. This will give the customer a chance to plan their day accordingly and change the delivery time when necessary. The industry standard is to send a delivery notification a day before a courier arrives. Send at the time that best fits your goals: horoscopes in the morning and high school football score alerts on Friday evenings. Also, consider sending a second text on the appointment day, preferably early in the day.ĭaily/monthly reminders on any subject are popular in this increasingly busy world. Schedule reminders should be sent at least 24 hours before the appointment and the texts should contain all necessary information. The bigger the news, the more lenient you can be with messaging outside of mobile business hours. Especially for retail sales and time-sensitive offers. Send text messages at the times most impactful to those in each local market. The best time to send text messages is during working hours of weekdays as this is when most people would be most responsive to a phone call.Īlways keep local time zones in mind. When would you want to receive a phone call? A text message has a similar alert method, and people typically don’t want to be bothered at those times. A good rule is to compare sending a text to a phone call. local time.ĭon't send an SMS too early in the morning and not too late at night. Since it is text messaging, people cannot read or engage with a text message during standard rush hours, typically between 6:30 a.m. Most likely due to the overwhelming content that people receive after the weekend via email, television, and mail. Unless your text messages are related to that specific date (or a reminder), Mondays have shown the lowest response rate. The best time to send text messages will be when the audience is on their phones and in the right mood to respond. When is the best time to send an SMS?įirst, you need to consider the times of day that your mobile audience is on their phone the most and what periods are most appropriate within their daily routine.Ī text marketing campaign should follow the schedule of the audience being targeted to get maximum engagement. 8 p.m.), while lifestyle-oriented activities such as apps and Web browsing dominate evening hours. Text messaging is the one channel where people can be reached throughout their day but the best time to send text messages are during business hours (10 a.m.
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